第三方物流服务提供商(third-party logistics service provider,TPLSP)为其客户企业提供商业信用,资金资源的重新配置将影响TPLSP和客户企业的运营决策和效益.结合TPLSP-客户企业供应链的特点,构建TPLSP和客户企业间的商业信用模型.以一般物流契约为参照,分析分散决策模式下商业信用对客户企业的激励作用,推导出能够增加TPLSP和客户企业双方利润的商业信用条件.在集中决策模式下,分析商业信用对TPLSP、客户企业和系统利润的影响,得出了整个供应链协调的最优参数.最后,给出了相应的算例.
为了实现物流服务供应链中的集成服务提供商(Integrated Service Provider,ISP)和客户企业间的双赢互惠目标,本文采用Stackelberg博弈和最优化理论研究了商业信用和数量折扣组合合同下的物流服务供应链的协调策略。首先,构建单一商业信用下ISP和客户企业的决策模型,分析表明商业信用能够提高客户企业和系统的存货决策量,通过调整合同参数可以改善两者的利润,但是单一的商业信用不能实现物流服务供应链的完美协调。在此基础上,构建和分析了商业信用下ISP与客户企业的数量折扣模型,结果表明数量折扣率在一定范围内取值,商业信用和数量折扣组合合同可以激励客户企业进一步提高存货量,实现供应链系统的协调。最后通过数值算例证明所得结论的正确性。
近年来,学者们从多角度对消费者购物渠道选择决策意向进行研究。本研究从心理距离视角出发,探讨购物渠道对消费者购买决策的影响。基于心理距离的4个维度探讨线上和线下渠道在心理距离上的差距,研究消费者在感知到线上和线下两种购物渠道的心理距离差异时对购买决策的影响,并探讨消费者世俗理性的程度在心理距离和购买决策之间是否起调节作用。本研究得出结论,消费者感受到购物渠道的社会距离和假设距离对消费者购买决策有显著反向影响,社会距离和假设距离越大,消费者越倾向线下购买,反之倾向线上购买。消费者世俗理性的程度在时间距离、空间距离和购买决策之间起调节作用,消费者世俗理性的程度增强消费者感受到购物渠道的社会距离对消费者购买决策的影响。In recent years, scholars have studied consumers’ decision intention of choosing shopping channels from multiple perspectives. From the perspective of psychological distance, this study explores the influence of shopping channels on consumers’ purchasing decisions. Based on the four dimensions of psychological distance, this paper discusses the psychological distance gap between online and offline channels, studies the influence of consumers’ perception of psychological distance difference between online and offline shopping channels on purchasing decision, and discusses whether the degree of lay rationality of consumers plays a moderating role between psychological distance and purchasing decision. The conclusion of this study is that the perceived social distance and assumed distance of shopping channels have a significant negative impact on consumers’ purchasing decisions. The larger the social distance and assumed distance are, the more consumers tend to purchase offline, and vice versa. The degree of consumers’ lay rationality plays a moderating role among time distance, space distance and purchasing decision
