F.Scott.Fitzgerald was a well known American writer in the 1920s.He worte some works which represented the characteristics of the 1920s America and he was considered as the spokesman for that time period,the Jazz Age..His masterpiece was The Great Gatsby.The novel fully reveals the life and people of the Jazz age,showing the epicurean,indulging,and immoral ethos of the whole American society and people's fasicination about wealth and enjoyment,looking down upon and deserting the traditional faiths and values.This article discusses F.Scott.Fitzgerald and his protagists' fascination about rich girls in his two novels The Great Gatsby and "Winter Dreams" from the life and love stories of the author and his protagonists,men's love ideal under the influence of American dream and the Jzaa Age,several characteristivs of love itself.Through this article,we may see the influence of the social faith and social ethos on individual's love ideal,and the beautiful and wordly aspects about love.