Enterprise profile plays an important role in promoting company in the international market, showing its strength, expanding its influence, and advancing their business. At present, the translation of Chinese enterprise profile is not very good. The problems of inappropriate words, grammatical mistakes, and pragmatic errors have deeply influenced the delivery of correct information of Chinese enterprises. Wrong translation or informal translation not only seriously affects the corporate image, but also damages China's international image. Based on this, this paper focuses on studying stylistic functions of Chinese enterprise profile and its translation strategies.
Translation is not only the process of transforming langue form, but also the process of interacting one thinking means and concept with another. Moreover, so as to ensure accuracy of translation, one needs to comprehend the sense of words in the source language correctly, and take appropriate approach to resolve the differences between Chinese and English through analyzing the causes. Therefore, this paper will study the differences of sense of words between English and Chinese in translation.
English financial news headlines are distinguished from other types of titles for its distinctive characteristics.Besidesthat,when it comes to the problem of different thinking modes,the core of the translation is to keep the pragmatic equivalence forthe sake of achieving effective communications in cross-cultural background.Based on analysis of the features of English financialnews headlines,this paper aims at searching for better translation strategies for these from the perspective of pragmatics.
