Zn0.75Co0.25O films are fabricated via reactive electron beam evaporation. The influence of growth temperature on the microstructural, optical and magnetic properties of Zn0.75Co0.25O films is investigated by using x-ray diffraction, selected area electron diffraction, field emission scanning electron microscope, high resolution transmitting electron microscope, photoluminescence (PL), field dependent and temperature dependent DC magnetization, and x-ray photoelectron spectroscopy (XPS). It is shown that Zn0.75Co0.25O films grown at low temperatures (250-350℃) are of single-phase wurtzite structure. Films synthesized at 300 or 350℃ reveal room temperature (RT) ferromagnetism (FM), while su for 250℃ fabricated films is found above 56 K. PL and XPS investigations show favour towards the perspective that the O-vacancy induced spin-split impurity band mechanism is responsible for the formation of RT FM of Zn0.75Co0.25O film, while the superparamagnetism of 250℃ fabricated film is attributed to the small size effect of nanoparticles in Zn0.75Co0.25O film.