当前党和国家大力推行乡村振兴战略,旨在推动农村地区的全面发展,为包括民族地区在内的广大农村地区经济社会的发展提供了千载难逢的历史机遇。然而,乡村振兴战略关键在于贯彻落实,有效运用于地方实践。本文以作为民族地区的三江侗族自治县为例,在分析当地自然环境、交通条件、经济概况、文化资源等发展现状的基础上,研究该地区旅游发展的现存困境,并尝试提出民族地区旅游电商化的对策,以旅游电商化的可行性路径助推以三江县为代表的民族地区实现乡村振兴的战略目标。The current Party and State are vigorously promoting the strategy of rural revitalization, aiming to promote the comprehensive development of rural areas and provide a rare historical opportunity for the economic and social development of rural areas, including ethnic areas. However, the key to the rural revitalization strategy lies in its implementation and effective application in local practices. This article takes Sanjiang Dong Autonomous County, which is an ethnic region, as an example. Based on the analysis of the local natural environment, transportation conditions, economic overview, cultural resources and other development status, it studies the existing difficulties in the tourism development of the region and attempts to propose countermeasures for the e-commerce of tourism in ethnic regions. The feasible path of tourism e-commerce is used to promote the strategic goal of rural revitalization in ethnic regions represented by Sanjiang County.
