广西钦州坭兴陶作为我国传统陶艺的瑰宝,承载着深厚的历史文化底蕴。然而,在当今快速发展的时代背景下,其文化产业面临着诸多困境。相较于其他知名陶瓷品类,钦州坭兴陶的知名度较低,在市场竞争中处于相对劣势地位;另一方面,产品创新不足,难以满足消费者日益多样化的需求。且人才力量薄弱,从技艺传承到创意设计、市场营销等各环节都面临人才短缺的问题,严重制约了产业的发展。本文针对坭兴陶知名度低、产品创新不足、人才短缺等方面发展困境,提出坭兴陶与互联网、文化旅游、教育的有机结合,助推实现坭兴陶文化产业创新发展路径,以期为坭兴陶文化产业在新时代的发展提供参考借鉴。As a treasure of China’s traditional pottery, Guangxi Qinzhou Xiaoxing pottery carries a profound historical and cultural heritage. However, in the context of today’s rapid development, its cultural industry is facing many difficulties. Compared with other well-known ceramic categories, Qinzhou Xiaoxing pottery has a low reputation and is in a relatively disadvantageous position in the market competition;On the other hand, product innovation is insufficient, making it difficult to meet the increasingly diverse needs of consumers. Moreover, the talent force is weak, and all links from skill inheritance to creative design and marketing are facing the problem of talent shortage, which seriously restricts the development of the industry. In view of the development dilemma of low visibility, insufficient product innovation and talent shortage, this paper proposes the organic combination of Xiaoxing pottery with the Internet, cultural tourism and education, so as to promote the innovative development path of Xiaoxing pottery cultural industry, in order to provide reference for the development of Xiaoxing pottery cultural industry in the new era.
