近年来,社会内需的竞争压力逐渐增大,青年一代社会心理逐渐失衡,“亚文化”这个代名词伴随网络媒介的传播,进入人们的视野。应当运用优势视角对青年亚文化展开研究,引领青年树立正确价值观,培育积极社会心态。本文基于Fairclough的三维模型,对哔哩哔哩弹幕网五四青年节的宣传片《不被大风吹倒》从文本、话语实践和社会实践三个维度进行批评话语分析,探寻由此话语建构背后的社会意识形态,分析主流文化如何引导网络青年亚文化,思考两者是否能够实现破壁融合,促进社会文化正向发展。In recent years, increasing competitive pressures driven by domestic social demands have led to a growing psychological imbalance among younger generations. As network media continue to expand their influence, the concept of “subculture” has gained prominence in public discourse. To guide youth in establishing correct values and fostering a positive social mindset, it is crucial to analyze youth subcultures from a constructive perspective. This thesis employs Fairclough’s three-dimensional model of critical discourse analysis to examine the May 4th Youth Day propaganda video Never Be Blown down by the Wind on Bilibili, focusing on the dimensions of text, discourse practice, and social practice. By investigating the social ideologies embedded within the discourse construction, this thesis explores how mainstream culture engages with and potentially shapes youth subcultures. It further evaluates whether these two cultural forces can achieve integration by breaking barriers, ultimately promoting the positive evolution of social culture.
本文通过CiteSpace软件对近五年批评话语分析(CDA)的相关文献进行了分类分析,聚焦于其研究热点、理论框架及应用趋势。研究发现,CDA主要集中在语料库、国家形象、意识形态、多模态等领域,显示出跨学科融合及多元化发展的趋势。未来,CDA将更加依赖于语料库及多模态分析,以深入揭示话语与社会结构之间的关系,为语言研究和社会科学的发展提供新的视角和理论支持。This paper utilizes CiteSpace software to categorize and analyze critical discourse analysis (CDA) research from the past five years, focusing on research hotspots, theoretical frameworks, and application trends. Findings indicate that CDA research primarily explores areas such as corpus studies, national image, ideology, and multimodality, revealing trends of interdisciplinary integration and diversification. Looking ahead, CDA is expected to increasingly rely on corpus-based and multimodal approaches to explore the complex relationship between discourse and social structures, providing novel perspectives and theoretical support for the advancement of linguistic research and social sciences.
