当前我国正处于向消费社会过渡的阶段,伴随着改革开放的深化发展和经济全球化的深入发展,以及社会上不良消费风气的影响,大学生作为当今社会消费市场的重要群体,在复杂的市场环境及个人消费倾向的影响下,可能会在心理层面、结构布局、消费目的等方面出现一定程度的偏离,即存在消费异化的问题。这种消费异化主要由群体性焦虑、目标性失衡以及认同性危机所驱动,给大学生思想政治教育带来了严峻的挑战。如何解决大学生的消费异化问题,成为思想政治教育工作的重要任务。为了应对这一挑战,思想政治教育工作者需要采取多种策略,包括但不限于深化理论引导之基,丰富实践活动之翼,借力新媒体平台之风,强化家校共育之桥等路径,积极破除大学生消费异化。Currently, China is in a stage of transition towards a consumer society. With the deepening development of reform and opening up, the deepening development of economic globalization, and the influence of unhealthy consumption habits in society, college students, as an important group in today’s consumer market, inevitably deviate to a certain extent in terms of psychological level, structural layout, consumption purpose, etc., driven by capital and desire, that is, there is a problem of consumption alienation. This consumption alienation is mainly driven by group anxiety, goal imbalance, and identity crisis, which poses severe challenges to the ideological and political education of college students. How to solve the problem of consumer alienation among college students has become an important task in ideological and political education work. In order to address this challenge, ideological and political education workers need to adopt various strategies, including but not limited to deepening the foundation of theoretical guidance, enriching the wings of practical activities, leveraging the trend of new media platforms, strengthening the bridge
