在实施乡村振兴战略的大背景下,广西乡村旅游业面临转型升级的迫切要求,文章旨在建立促进广西乡村旅游产业转型升级的评价指标体系,并通过明确指导思想制定原则进行考核评价工作。研究以产业自身发展状况外部环境和功能效益三个层面进行综合考核,形成智慧旅游产业融合提质增效文化推广环境保护等五个方面的评价指标体系,以促进广西乡村旅游产业转型升级。该评价指标体系是当前实施乡村振兴战略中可以借鉴的,为乡村旅游产业的转型升级提供了有力支撑,对促进广西农村振兴提供了科学决策的参考依据。Under the background of the implementation of the rural revitalization strategy, rural tourism in Guangxi is facing the urgent requirement of transformation and upgrading. This paper aims to establish an evaluation index system to promote the transformation and upgrading of rural tourism industry in Guangxi, and carry out assessment and evaluation through clear guiding ideology and formulation principles. This study conducted a comprehensive assessment on the industry’s own development status, external environment and functional benefits, and formed an evaluation index system from five aspects, including the integration, improvement and efficiency of the smart tourism industry, cultural promotion and environmental protection, so as to promote the transformation and upgrading of the rural tourism industry in Guangxi. This evaluation index system can be used for reference in the current implementation of the rural revitalization strategy, which provides strong support for the transformation and upgrading of the rural tourism industry and provides a scientific decision-making basis for promoting the rural revitalization of Guangxi.
